THE TIME FOR OPEN INNOVATION IS NOW
CREATE THE UNEXPECTED
THROUGH
OPEN INNOVATION

Through Open Innovation, you get better, faster innovation results in the most efficient way possible

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“There’s a way to do it better. Find it.“

Thomas Edison (1847 – 1931), Inventor

Need consistent, successful innovations?

Most businesses face the same challenges: finding the right talent, encouraging collaboration and risk taking, creating a culture that fosters innovation, aligning their innovation strategy with their business strategy, and effective spend of the innovation budget

You cannot do everything by yourself

More collaborative operating models such as Open Innovation, Co-Creation with Partners, Suppliers and Customers are now being bolted onto the traditional Internal R&D. Companies are now tapping into a much wider ecosystem for ideas, insights, talent, and technology, and involving the customer throughout the innovation process.

How Innovation Scouting can help

The rate of technological change is exponential. Technology Scouting helps businesses identify new solutions from industries outside of their normal view — bringing a broader perspective, additional resources, and unexpected solutions. The right mix of external technology and talent are critical for successful innovation

People and Experience are key to innovation success

No company has a monopoly on all the talent in the world. Any company can become more effective at innovation if it leverages great minds both inside and outside the company.

The new normal

The rate of technological and market change is driving companies in virtually every industry and of every shape and size to increase their capacity to innovate. Technology Scouting is enabling more collaborative operating models that helps to accelerate innovation.

Innovation Scouting Can Increase the Rate and Potential for Meaningful Innovation

Connecting with a wide range of external resources, including: universities, competitors and research institutions, can increase the rate of and potential for meaningful innovation.

WHAT IS INNOVATION SCOUTING?

  • FINDING SOLUTIONS: It’s about finding skills, technical solutions and technology outside the company who can positively impact your business
  • ENABLER: Open Innovation is a common sense approach to innovation. Technology Scouting is the enabling tool of Open Innovation
  • SOLVE PROBLEMS: Companies need Technology Scouting when they need technology to enable new product development, or, have a product or process issue that needs to be solved
  • TECHNOLOGY PARTNERS: It’s about finding technology and partners that exist outside the company, and work to bring them in and connect them to internal innovation initiatives
  • FRESH IDEAS & THINKING: A Technology Scout brings outside ideas, solutions and technology into companies that traditionally sourced innovation internally
  • BUILD AN ECOSYSTEM: It’s about connecting your business to an ecosystem of solution providers

WHAT TO EXPECT FROM INNOVATION SCOUTING

DOES

help companies find technical solutions to 1) make new products work 2) solve product or process problems 3) drive new innovations

DOES NOT

create new product ideas, engineer a solution, or provide market analysis

WHAT COMPANIES HAVE COME TO REALISE

  • You cannot do everything by yourself
  • No one company has a monopoly on all the talent in the world, and any-sized company can be more effective at innovation if it leverages great minds both inside and outside the company.
  • Companies no longer need to be the only ones who discover the insights and technical breakthroughs.  Instead, they need to be connecting with great innovators wherever they are and leveraging each other’s strengths
  • Scientists are realizing that by working with these external experts, they can collaborate  to unlock complex scientific challenges facing businesses today: challenges that businesses were incapable of solving by themselves

 “The world is becoming too fast, too complex and too networked for any company to have all the answers inside”

Yochai Benkler

WHY INNOVATION SCOUTING IS IMPORTANT

  • ACCESS TO TECHNOLOGY OR EXPERTISE: Is your company interested in developing a new product but lacks the technology or expertise needed to complete it?
  • FIND A TECHNOLOGY SOLUTION: Do you have product or process problems that could be made easier with the right technology solution?
  • BUILD A SUPPORT ECOSYSTEM: Would you like to find out if these technology solutions exist, but don’t know where to look?
  • REDUCE RISKS AND UNCERTAINTY: An external perspective is essential to reducing risk when bringing new ideas to market
  • SPEED TO MARKET: By having access to, or finding the right solution at the right time as well as the foundational innovation processes and tools – will bring it all together

USING A PROVEN METHODOLOGY, INNOVATION SCOUTING CAN CONNECT YOU TO INNOVATIVE SOLUTIONS

  • Search proactively for solutions using specific criteria that are tailored to your company’s unique needs
  • Focus on the ability to find non-obvious solutions to difficult technology problems facing small and mid-sized manufacturers
  • Bring new insight and awareness from outside core industries and experts in related fields
  • Explore areas not easily accessed directly, including government laboratories, universities and private sector sources

With a rigorous, systematic approach, Technology Scouting taps into existing, but unknown sources of information to find solutions that can save your company time, money, and frustration.

OPEN INNOVATION IS THRIVING ACROSS THE WORLD

Here are some examples of Open Innovation in action

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PROCTER & GAMBLE

Connect & develop

Connect + Develop helps P&G engage with innovators and patent-holders to meet needs across the P&G business: for products, technology, in-store, ecommerce and the supply chain. They have a Technology Scouting team dedicated to empowering Connect + Develop, searching for innovations, working with prospective partners and shepherding breakthrough innovations through the company and into market. If you have an innovation that can improve the lives of their customers, you could be the next Connect + Develop partner.
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Unilever_logotype_emblem_logo
UNILEVER

OPEN INNOVATION

How you can work with Unilever. They will consider partnerships with established suppliers, start-ups, academics, designers, individual inventors – anyone with a practical innovation that can help them meet their challenges. If you have a new design or technology that could help them grow their business and solve the challenges they set, then they would like to work with you through Open Innovation.
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Lego OI Tools
LEGO

LEgo open innovation

Lego is an example of how engaging your users creates more value. Lego activates its users through its Create and Share site as well as the Lego Ideas site. The Create and Share site lets Lego community members share their designs and Lego pictures, while the Ideas site actually aims for new product releases.
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To tap into the world of Open Innovation, you need to find and engage innovators outside of your organization.

This is called “Innovation Scouting,” and it’s a critical enabler of open innovation

Philips HTC
PHILIPS

OPEN INNOVATION CAMPUS

Philips established its own open innovation campus at Eindhoven in 2003. The High Tech Campus is open for a variety of companies to work in. It offers them tools to help accelerate their business and research projects. Basically, the campus has been said to be a post-stamp-size Silicon Valley in Europe. The physical proximity has enabled Philips to work closely with other technology partners and bring new innovations to market.
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teaser_pearlfinders
NIVEA

Involving users in product development

Nivea’s B&W deodorant is a strong example of activating users throughout new product development from ideation to implementation. The intimately open collaboration with possible partnering companies happens via Beiensdorf’s pearlfinder, which might be interesting to take a look at. However, the real case that we can learn from here is Nivea’s B&W deodorant’s development.
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coca-cola-freestyle
COCA COLA

open innovation

Coke is engaging with open innovation in a variety of ways to help it to be the best at innovation in its industry (a stated goal) and achieve its commercial goals. The once highly secretive drinks manufacturer has come to the conclusion that a successful future depends on being open and willing to engage external sources of knowledge.
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